This is a clever use of the fast food tray and mobile gaming. It’s simple, (relatively) well-made, and based on an insight (albeit a very common one). Plus I love the idea of making a ball by tearing a piece of the paper (my old AD partner actually had this exact idea for a print ad). All in all, I really like it!
(PSFK)
what the fremmich 
Great stuff! I’m sure there will be loads of interesting things like this around the world cup!
Reblogged this on Brandon Stutts Nashville and commented:
an interesting thought…