Lovely bike campaign

This is just brilliant art direction and pretty great copy too (I expect the original text was more eloquent). Nice to see something that is both classic and different. Kudos to La comunidad and the city of Buenos Aires.

buenos-aires-better-by-bike-knee

buenos-aires-better-by-bike-lungs

buenos-aires-better-by-bike-stomach

buenos-aires-better-by-bike-head

buenos-aires-better-by-bike-heart

(H/T The Inspiration Room)

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s