This could bring some much needed interactivity to radio advertising. XAPP (“zap”) is a radio ad product that allows you to “talk to” the ads when they are playing in mobile apps like Spotify and Pandora. So if you listen to an ad for an app, the XAPP product will prompt you to say “download” after the beep and then take you to the app store. Or you can get a coupon emailed to you (see examples). It’s that easy! While this may not be the sexiest of examples (and the video below is kinda of cheesy), there could still be a lot of fun possibilities with XAPP.
Read more about XAPP on Business Insider