Friday the 13th experiment

Is friday the 13th actually an unlucky day? DDB Budapest is putting it to the test and all you have to do is hashtag your posts on twitter with #unlucky or #lucky, depending on how your day is going.

This is a interesting idea that hopefully gets some fun results.

Check out the video and follow the events on friday13thexperiment.com

(Disclaimer: although I work at a DDB office, I post this without being asked to!)

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