Levi’s maxes out the hipster scale

This has got to be the most hipster thing ever. It’s of course not, but it is over the top hipster. It fits well with the brand and it makes sense – but for someone working in advertising it just seems like they took it too far. But hey, if I worked with Levi’s, I might have made the same concept.

Judge for yourself.


(H/T Ads of the world)

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