App removes outdoor advertising with AR

The idea is interesting. Only problem is that to remove the ad, you have to take out your phone and point it to the ad before “removing” it with AR. This means spending quite a lot of time looking at ad and thus doing the complete opposite of the intended purpose. But still, it’s a relevant experiment and of course one that again shows how annoyed people are with bad advertising.

3035706-slide-s-3-this-app-replaces-ads-on-the-new-york-city-subway-with-art

3035706-slide-s-2-this-app-replaces-ads-on-the-new-york-city-subway-with-art

3035706-slide-s-1-this-app-replaces-ads-on-the-new-york-city-subway-with-art

(H/T Fast Company)

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