A campaign that uses speed reading (rsvp) to show that a telco’s 4,5G network is 3 times faster than 3G. What they did was make a speed reading banner for a newspapers site, so people could experience the faster speed by reading articles faster.

I think the rsvp technique is really fascinating but the campaign is not using it logically. Why is speed reading an explanation for faster internet? I get that it says faster, but it’s not proving the speed – at all! It’s kinda nice that they want to help people read full articles rather than skimming, but it’s still not helping people understand the benefit of faster internet. Also 66.000.000 is not a successful campaign, it’s a big media budget. Why the hell would anyone use this as a result? To me that just says that they had no usable results.

(H/T Digital Buzz Blog)