I used to work with Mercedes and really loved having them as a client. The cars are great, but what’s even cooler is their immense R&D budget, which often means that they are first to market with some great innovations. In this case they may not be the first, but I still think they have a position where it seems like they might actually be the first to have low hanging rear cameras to detect children (and other things that can’t be seen in the rear view mirror).
Now the ad itself is a little bit weird. It could’ve been made by a kid or it could’ve been some made by someone high as a kite.
(H/T Ads of the World)