New take on prerolls

It works as a TVC as well, but I guess it’s the focus on the first 5 seconds that makes it pre-roll optimized.

(H/T Digital Buzz Blog)

Audi focuses on service

Always relevant because using a manufacturers official service outlets and original parts is a very important business for the company. The film is really well-made and looks great. It does make all other mechanics look like their terrible people, which is a shame.