Or it at least what can really make or break an ad. Take this Mazda ad. Fucking boring visuals, so old school that it hurts. The tagline is irrelevant and I don’t see how it has anything to do with what came before. But the music saves it all (except for the tag line). And then it makes it more OK that there is nothing new about the visual aspect.
Click to watch…
The song is Concrete Wall by Zee Avi
(H/T Creative Review)