32 Dispelled Myths about UX

There are many opinions about UX. Especially when it comes to what works and what doesn’t. Here is an attempt to look at some of the myths (or truths depending on what you believe). Some are probably truths, but no matter what it’s an interesting read and I think Zoltán Gócza has made some relevant observations.

I’ve added a few I like, but you can check out the full prints here.

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(H/T Ultralinx)

McDonald’s taste lab

This is interesting. McDonald’s in Australia is opening learning labs with the purpose of giving customers new taste experiences through custom made food, new ways of ordering, etc. This is a very relevant concept to ensure being relevant in the future, but some things are also completely different from what McD is actually is all about (IMO). So it’s interesting, but also a risky path.

It’s a concept that will be evolving over a couple of years and will also be used as a test area (as far as I understand), for things such as digital menu boards, home delivery, mobile ordering etc.

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Read more on the inspiration room.

You are not a storyteller

I don’t know Sagmeister and I don’t know if I agree with the fact that only certain people can be storytellers. But I do know that there are too many people claiming to be storytellers, who are in fact not storytellers. And for that reason this is a very good video.

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(H/T Only Dead Fish)

App removes outdoor advertising with AR

The idea is interesting. Only problem is that to remove the ad, you have to take out your phone and point it to the ad before “removing” it with AR. This means spending quite a lot of time looking at ad and thus doing the complete opposite of the intended purpose. But still, it’s a relevant experiment and of course one that again shows how annoyed people are with bad advertising.

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(H/T Fast Company)

Why I also hate planners

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Great post on what’s wrong with some planners
by Mike Phillips.

And if you change a couple of words here and there, it also applies to social media people.

(H/T Only Dead Fish)

Well, that’s annoying Facebook

Facebook is suggesting people should unlike pages. Or at least that they can. Obviously they do it to help people get a better and more relevant feed, which is nice. And although it is just another reminder for brands to be relevant, it is also a little annoying because social isn’t easy and some clients will take this is another sign of Facebook not being as good as they thought it was. But as a private user I totally dig it…

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(H/T AllFacebook)

Sympathetic pricing (trend)

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Trendwatchings June briefing is a about Sympathetic pricing.

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I’m not gonna recap it all here, but just look at this point and see how truthful and simple it is.

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The brief will take you through 3 types of sympathetic pricing:

1. PAINKILLER PRICING (Discounts that target lifestyle pain points)

2. COMPASSIONATE PRICING (Discounts that offer a helping hand at a difficult time)

3. PURPOSEFUL PRICING (Discounts in support of a shared value or belief)

But there are several other ways of doing sympathetic pricing, so get smarter on the site.

And if you don’t already get the monthly briefs, you really should get them. Besides the obvious benefit of learning about mega trends, you also get a ton of great cases / examples. Sign up here

First principles

This was post of the month on Only Dead Fish (brilliant blog btw) and I definitely like the thinking. Basically, it’s the old idea of resisting the usual way of doing things and starting from scratch. But it has been named and given a more accessible explanation. I think we in advertising could apply this thinking a lot more. Yes we have briefs and budgets, but if we get better at putting briefs and budgets in perspective, the creative teams would have an easier time coming up with novel ideas.

Read the article (4 min.)