Disappointing year for Super Bowl ads

This should be the best in class TVC and it was not. There was a lot of copying and a lot of boring stuff. It’s great to use JFK and Muhammed Ali VO’s. But not just for the sake of copying Ram. And why does everyone focus on dads? I mean, we’re great, but still. There were a couple of nice ones. Here are three I liked.

Nationwide. It may be a little bit of a downer for a big game, yet I thought it was powerful and felt real.

Lexus. I’m not sure they’re the first ones to use remote controlled cars, but it stood out.

Squarespace. This was the only one that felt really weird (in a good way). And the site is beautiful and well-made. And so is Jeff!