The idea is interesting. Only problem is that to remove the ad, you have to take out your phone and point it to the ad before “removing” it with AR. This means spending quite a lot of time looking at ad and thus doing the complete opposite of the intended purpose. But still, it’s a relevant experiment and of course one that again shows how annoyed people are with bad advertising.
(H/T Fast Company)
Oh man! This is such a freakin’ epic idea! And it’s science!
It’s just people on a rollercoaster wearing Oculus Rift to make it seem like they’re in a computer game. The movements of the rollercoaster makes the whole experience so much more intense compared to when you’re just sitting on a sofa.
Read more on FastCo.
Awesome! Dude uses animation techniques and his iphone to do some magic.