Axe Monday (and Wednesday)

It’d be fantastic if the Axe deos were as great as their ads – ‘cos the ads are pretty epic. These spots are filled with techniques and action, nice art direction and copy, plus a great speaker.


Axe Monday from BBH London on Vimeo.


Axe Wednesday from BBH London on Vimeo.

(H/T Creative Review)

Well, here’s a pretty awesome project. The social effort scale. It helps you determine if you (or you’re friends) are trying too hard to be social (online that is). Kudos for the very thorough and well-executed project!

Test your own numbers

(H/T adsoftheworld)

Axe – Social effort scale