Smart parking

Using the size of the smart car in a parkering idea is really overdone. But they made it work this time. Special built hardly ever fails.

(H/T Creative Criminals)

Music is everything

Or it at least what can really make or break an ad. Take this Mazda ad. Fucking boring visuals, so old school that it hurts. The tagline is irrelevant and I don’t see how it has anything to do with what came before. But the music saves it all (except for the tag line). And then it makes it more OK that there is nothing new about the visual aspect.

Click to watch…

http://www.notube.co/media/555f5653f254690300b7413c

The song is Concrete Wall by Zee Avi

(H/T Creative Review)

Mercedes speed reads too

It’s not as good as Honda’s keep up, but I have a soft spot for Mercedes, so I’ll post them anyway.

(H/T Adfreak)

Audi focuses on service

Always relevant because using a manufacturers official service outlets and original parts is a very important business for the company. The film is really well-made and looks great. It does make all other mechanics look like their terrible people, which is a shame.

It’s not a great success. But it has elements that – too me – are pure genius. Like his lisp. And some awkward break scenes.

A FISTFUL OF WOLVES – MERCEDES-BENZ FASHION WEEK BERLIN from Danny Sangra on Vimeo.

(H/T Vimeo)

Mercedes-Benz ridicules fashion videos

MINI TVCs

I’m a big fan of MINI. Both the car and the advertising. I think I’m a big fan of these TVC’s as well. They have a very British feel and are really low packed with action, which may be right or wrong. It may not highlight the fun car experience, but I guess the Countryman is a bit different from the the smaller ones like Cooper S.

 

 

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(H/T MINI)