Is friday the 13th actually an unlucky day? DDB Budapest is putting it to the test and all you have to do is hashtag your posts on twitter with #unlucky or #lucky, depending on how your day is going.

This is a interesting idea that hopefully gets some fun results.

Check out the video and follow the events on friday13thexperiment.com

(Disclaimer: although I work at a DDB office, I post this without being asked to!)

Friday the 13th experiment

Magic water book

waterislife-thedrinkablebook14

 

 

 

 

 

A book where each page can be used as a waterfilter. Anything from the people that brought us #FirstWorldProblems is worth a look in my book. This may not be as “fun”, but it’s still pretty damn cool.

Now, go ahead, drink the book!

Via