I’m not sure what’s happening right now. Either I’ve lost my sense of taste or else the minimalistic thing is just getting better. Not sure if this does anything for McDonalds though…

(H/T Creative Criminals)

Another minimalistic thing I like

This is a clever use of the fast food tray and mobile gaming. It’s simple, (relatively) well-made, and based on an insight (albeit a very common one). Plus I love the idea of making a ball by tearing a piece of the paper (my old AD partner actually had this exact idea for a print ad). All in all, I really like it!


Gamifying your fast food tray