Customizing on Instagram

If you are a regular follower of this blog, I would be surprised. But if you are, then you know I like simple things. And this Instagram activity from Mercedes to promote the GLA is dead simple. Basically you just go through a path of Instagram pics to customize your GLA. Is it great? Perhaps not. But it’s simple and easy to play with, and in most cases that should be the way to go with these things. And even though it may not appear very tactical, you still get a price at the end (if you care to read the comment) along with the key details. Also, I know there are some haters out there, but I really like the car (ping Mercedes – give me one…).

Anyway, check out the video and try it here (mobile only).

(H/T Digital Buzz Blog)

Social catwalk by TopShop

This is a cool campaign from TopShop. I think I’ve seen a lot of the ideas before (?), but TopShop tied it all together nicely.

(H/T Digital Buzz Blog)

Shot it got it

Clever little campaign from Ã…hlens, where you had to take a screenshot from an Instagram film to get a discount. And you had to do capture the frame with the discount shown in order to get the discount. Nice work from always talented Forsman & Bodenfors.

(H/T Adfreak)

Hyperlapse from Instagram

Instagram has released an app that lets users create time lapse videos. It’s really well-made, but I agree with FastCo – it should have been integrated in the Instagram app.

Read the full review on FastCo.

I almost want to stop playing videos that use that phrase… Anyway, I’m not sure if this is actually a worlds first and the explanation and video could be a little more tight – but I do like the overall idea of making a website on Instagram and Ikea is the perfect client for it.


(H/T Creative Review)

Worlds first Instagram website