John Lewis shows that it can be simple

No need to overthink. Done before yes, but still works (IMO).

john3_aotw

john1_aotw

john2_aotw

(H/T Ads of the World)

Scrabble is replacing missing letters in shop signs to complete incomplete words.

scrabblesavingwords2

scrabblesavingwords1

(H/T Creative Criminals)

Missing letters