(Digital) Retail trends 2015

The trends all focus mainly on how digital is offering new opportunities, but that doesn’t make it any less interesting.

(H/T Planning Tools and Hacks)

The 2014 Gartner Hype Cycle

It may not be totally accurate, but it’s still a nice little chart.

Gartner-Tech-Hype-Cycle-Internet-of-Things

(H/T Planning Tools & Hacks)

Sympathetic pricing (trend)

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Trendwatchings June briefing is a about Sympathetic pricing.

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I’m not gonna recap it all here, but just look at this point and see how truthful and simple it is.

Screen Shot 2014-06-04 at 12.02.07

The brief will take you through 3 types of sympathetic pricing:

1. PAINKILLER PRICING (Discounts that target lifestyle pain points)

2. COMPASSIONATE PRICING (Discounts that offer a helping hand at a difficult time)

3. PURPOSEFUL PRICING (Discounts in support of a shared value or belief)

But there are several other ways of doing sympathetic pricing, so get smarter on the site.

And if you don’t already get the monthly briefs, you really should get them. Besides the obvious benefit of learning about mega trends, you also get a ton of great cases / examples. Sign up here