Or it at least what can really make or break an ad. Take this Mazda ad. Fucking boring visuals, so old school that it hurts. The tagline is irrelevant and I don’t see how it has anything to do with what came before. But the music saves it all (except for the tag line). And then it makes it more OK that there is nothing new about the visual aspect.
Click to watch…
http://www.notube.co/media/555f5653f254690300b7413c
The song is Concrete Wall by Zee Avi
(H/T Creative Review)
It looks like this is an old ad. But I haven’t seen it before and it has started to pop up in various places, so I’m taking a chance posting it… Because it’s perfect. Very traditional, but this just proves that traditional still works!
(H/T The Inspiration Room)
So I feel like this ad really gets me.
Rory wanted to be like Tiger. And now he is (ish). Perfect story for the Just Do It pay off.
This is the best thing I’ve seen in years.. ish. It’s stupid and funny and more stupid. And it uses old computer speak, which makes me miss 2002. I wasn’t a big fan of the effort prior to this years Super Bowl, but this makes up for everything.
(H/T Best ads on tv)
This should be the best in class TVC and it was not. There was a lot of copying and a lot of boring stuff. It’s great to use JFK and Muhammed Ali VO’s. But not just for the sake of copying Ram. And why does everyone focus on dads? I mean, we’re great, but still. There were a couple of nice ones. Here are three I liked.
Nationwide. It may be a little bit of a downer for a big game, yet I thought it was powerful and felt real.
Lexus. I’m not sure they’re the first ones to use remote controlled cars, but it stood out.
Squarespace. This was the only one that felt really weird (in a good way). And the site is beautiful and well-made. And so is Jeff!
I hope this isn’t why my son wants to help with cooking… It’s hard to imagine any parent not relating to this – or at least being moved by it.
(H/T The Inspiration Room)
I don’t know.. It’s not really something new. It just feels like it’s pretty real in a down to earth kinda way.
(H/T Creative Criminals)
what the fremmich 