Music is everything

Or it at least what can really make or break an ad. Take this Mazda ad. Fucking boring visuals, so old school that it hurts. The tagline is irrelevant and I don’t see how it has anything to do with what came before. But the music saves it all (except for the tag line). And then it makes it more OK that there is nothing new about the visual aspect.

Click to watch…

The song is Concrete Wall by Zee Avi

(H/T Creative Review)

If Carlsberg did Supermarkets

It looks like this is an old ad. But I haven’t seen it before and it has started to pop up in various places, so I’m taking a chance posting it… Because it’s perfect. Very traditional, but this just proves that traditional still works!

(H/T The Inspiration Room)

Newcastle is epic. Again.

This is the best thing I’ve seen in years.. ish. It’s stupid and funny and more stupid. And it uses old computer speak, which makes me miss 2002. I wasn’t a big fan of the effort prior to this years Super Bowl, but this makes up for everything.

(H/T Best ads on tv)

Disappointing year for Super Bowl ads

This should be the best in class TVC and it was not. There was a lot of copying and a lot of boring stuff. It’s great to use JFK and Muhammed Ali VO’s. But not just for the sake of copying Ram. And why does everyone focus on dads? I mean, we’re great, but still. There were a couple of nice ones. Here are three I liked.

Nationwide. It may be a little bit of a downer for a big game, yet I thought it was powerful and felt real.

Lexus. I’m not sure they’re the first ones to use remote controlled cars, but it stood out.

Squarespace. This was the only one that felt really weird (in a good way). And the site is beautiful and well-made. And so is Jeff!

I hope this isn’t why my son wants to help with cooking… It’s hard to imagine any parent not relating to this – or at least being moved by it.

(H/T The Inspiration Room)

Parents find your tissues

Ready to fly

I don’t know.. It’s not really something new. It just feels like it’s pretty real in a down to earth kinda way.

(H/T Creative Criminals)