I’ve been wondering how a brand could make an anti-football campaign this year – and come out of it looking good.

Orangina has tried by making a can that can turn off a TV that plays a football match. Unfortunately the concept is poorly executed and just makes Orangina look annoying. I hope they do some sort of follow up to make it better.

 

(H/T Adeevee)

Anti football can

The animated Nike spot for the world cup.

Yes, you’ve probably all seen it and I’m the last to post. Nevertheless, it caught my eye and I wanna be part of the group that says this is a different and refreshing take on football ads. Well done WK and Nike!

 

Nike: The last game