Playable pre-rolls

A good use of annotations. Perhaps the swan song of that YouTube feature before cards are taking over.

(H/T Creative Criminals)

New take on prerolls

It works as a TVC as well, but I guess it’s the focus on the first 5 seconds that makes it pre-roll optimized.

(H/T Digital Buzz Blog)

Honda. Epic.

The internet just exploded with this. And with good reason.

Check it out: (and don’t forget the R button…)