It can wait

If you want to make a film about safety while driving and not really do something revolutionary then you better make sure it’s well-made. Luckily this AT&T film is really really well-made. Bravo! Bravo!

(There are small differences in the take-out/message and there’s an app as well).

(H/T Adfreak)

Self-folding paper

Look what science can do to paper. Read the full explanation under the video to get the full picture.

Traces, Physical programming of freeform folding in soft matter. from dana zelig on Vimeo.

Self Folding Structures, Polystyrene, Ink.
Times-Based Object, Digital & Analog Practice.
Research Group – Dana Zelig, Ido Bachelet, Hadass Jessel
Editor – Vova Kozorovitsky
Director of Photography – Misha Kaminsky
Music – Ire'ne Schweizer, Piano Solo Vol.1 – 08 Look In

The research is presented in collaboration with Department of master’s degree in Industrial Design, Bezalel Academy of Arts and Design, Jerusalem. and with Dr. Ido Bachelet from Faculty of Life Sciences and Institute of Nanotechnology and Advanced Materials, Bar-Ilan University, Israel.

Traces project explores the concept of programming everyday materials, a form of “physical programming”, where objects are “made to act” by re-forming following a set of specific instructions.

To explore this idea, I developed 12 processed-folding objects series, using custom built software in Processing and various physical techniques – printing, twisting, laser-cutting, knotting and framing. Both the digital tools and the physical techniques were used systematically in order to explore spatial, structural & geometrical conditions, leading to the emergence of prototypes. I used sheets of “Shrinky-Dinks”, a shrinkable pre-stressed polystyrene sheets that are used commercially in kids’ creativity kits. After creating various black and white patterns in Processing, she printed them on the sheets in black, using a simple desktop printer, and then induced folding by placing the sheets under an IR light bulb at a set distance. The printed sheets folded repeatedly within seconds upon exposure to the light, according to the black-line patterns. The energy from the light gets absorbed preferentially by the black line, which acts as a hinge because it converts the light effectively into heat. The heat relaxes the polymer directly under the hinge region in a gradient across the sheet thickness.

Letter size polystyrene sheets 8-1/2” x 11” were used, and the experiment sizes that were cut from the sheets vary between the size of a business card to the size of a postcard. In order to retain clarity, legibility and consistency, she used a minimum size of 12% the width of the format (A5, A6, 5.5*8.5cm). The optimal thickness of the black line varies between 0.5mm – 2mm. A thinner line is usually not effective, while a thicker one demands more time under the light which eventually causes the polystyrene to burn.

I used Processing as a drawing tool, working with primitives (lines) and more complex curves. The patterns were then exported as vectors in Adobe Illustrator to eliminate unwanted glitches/errors. Variables include Size, Location, Area Symbols, Orientation, Thickness, Leading, Texture, Lightness, Time, heat. The effectiveness of this limited palette was used to depict light and space, mimic 3 dimensionality, and allow for a greater focus on form and line.

This research is based on the article “Self-folding of polymer sheets using local light absorption”, Michael D. Dickey et al. The Royal Society of Chemistry 2011. The code originates from the Generative Design publication examples available on GitHub.

(H/T The Curious Brain)

The Wikisinger

This is quite spectacular! The first 1.32 is a bit annoying, but it’s needed to set the scene for the final part. Love it!

(H/T swissmiss)

Little thugs

I love miniature things in the real world. This video is no exception. Not fan of the music though.

Amaro and Walden's Joyride from The Line on Vimeo.

(H/T Vimeo)

Coke bottle redesigned

Yes, I know. Redesigning the Coke bottles is as done nearly as much as minimalist superhero posters. But fuck it I like these.

MTMxMjYyNTE1ODkwODkxMzk1

MTMxMjYyNDc1ODk0MDM1NzMw

MTMxMjYyNDc1ODk0MDQ4Nzc4

(H/T Surface Magazine)