What an utterly brilliant campaign! When in a Polish restaurant, place your cutlery in the shape of a cross to donate money to the Red Cross. Simple and effective. It’s almost a year old, but still great…



(H/T Creative Criminals)

Very good manners / Red Cross

I love Newcastle Brown Ale. I love the UK. I love Stephen Merchant. So what’s not to love about the film that helps Americans realize just how great it could have been, if the US was still under British rule. Great work by Droga5!


(H/T Creative Review)

Newcastle Brown Ale is epic (again)

Scrabble is replacing missing letters in shop signs to complete incomplete words.



(H/T Creative Criminals)

Missing letters

I’ve been wondering how a brand could make an anti-football campaign this year – and come out of it looking good.

Orangina has tried by making a can that can turn off a TV that plays a football match. Unfortunately the concept is poorly executed and just makes Orangina look annoying. I hope they do some sort of follow up to make it better.


(H/T Adeevee)

Anti football can

I almost want to stop playing videos that use that phrase… Anyway, I’m not sure if this is actually a worlds first and the explanation and video could be a little more tight – but I do like the overall idea of making a website on Instagram and Ikea is the perfect client for it.


(H/T Creative Review)

Worlds first Instagram website