A campaign that uses speed reading (rsvp) to show that a telco’s 4,5G network is 3 times faster than 3G. What they did was make a speed reading banner for a newspapers site, so people could experience the faster speed by reading articles faster.

I think the rsvp technique is really fascinating but the campaign is not using it logically. Why is speed reading an explanation for faster internet? I get that it says faster, but it’s not proving the speed – at all! It’s kinda nice that they want to help people read full articles rather than skimming, but it’s still not helping people understand the benefit of faster internet. Also 66.000.000 is not a successful campaign, it’s a big media budget. Why the hell would anyone use this as a result? To me that just says that they had no usable results.

(H/T Digital Buzz Blog)

App removes outdoor advertising with AR

September 29, 2014September 29, 2014timfremmich Leave a comment

The idea is interesting. Only problem is that to remove the ad, you have to take out your phone and point it to the ad before “removing” it with AR. This means spending quite a lot of time looking at ad and thus doing the complete opposite of the intended purpose. But still, it’s a relevant experiment and of course one that again shows how annoyed people are with bad advertising.