Sympathetic pricing (trend)

Screen Shot 2014-06-04 at 11.55.20

Trendwatchings June briefing is a about Sympathetic pricing.

Screen Shot 2014-06-04 at 12.08.14

I’m not gonna recap it all here, but just look at this point and see how truthful and simple it is.

Screen Shot 2014-06-04 at 12.02.07

The brief will take you through 3 types of sympathetic pricing:

1. PAINKILLER PRICING (Discounts that target lifestyle pain points)

2. COMPASSIONATE PRICING (Discounts that offer a helping hand at a difficult time)

3. PURPOSEFUL PRICING (Discounts in support of a shared value or belief)

But there are several other ways of doing sympathetic pricing, so get smarter on the site.

And if you don’t already get the monthly briefs, you really should get them. Besides the obvious benefit of learning about mega trends, you also get a ton of great cases / examples. Sign up here

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s